Seaside, a Traditional Neighborhood Development (TND), was planned by Andre's Duany of Duany Plater-Zyberk (DPZ) the company that pioneered the New Urbanism movement. Seaside was the first TND on 30-A and is internationally recognized for its architectural beauty, pedestrian-friendly scale and eclectic mix of merchant offerings. Many consider Seaside to be 'downtown 30-A.'